Sell More Through Customer Decision Confidence
Contact UsWhy can’t we close more deals?
B2B buying is broken. Even when a customer is convinced our product is the best option, there is still a 40-60% chance that the deal will be lost to no decision.
How do we turn “No decision” into “Yes”?
Customer confidence is the key. Increasing customer confidence drives 10x impact as the single biggest factor in closing a high quality, low regret customer deal.
Why isn’t our current approach working?
The problem isn’t confidence in the supplier. The problem is customer confidence in their own decision making. Buyers are overwhelmed with too many people, too much information, and too many options.
How do we fix customer decision confidence?
Fortunately, there is a proven solution - Framemaking. Sellers that use the power of framing help customer make complex decisions easier increasing customer confidence.
The Framemaking Workshop Series Selling More by Creating Customer Confidence
Workshop 1 – Framing Decisions
Guiding Customers through a Purchase Journey
Participants learn to:
- Qualify opportunities using customer confidence
- Help customers avoid purchase obstacles
- Use customer verifiers to advance opportunities
- Employ social proof to overcome buying hurdles
Sellers master the ability to identify where deals stall and help customers navigate their purchase journey successfully
Workshop 2 – Framing objectives
Aligning Stakeholders to Make a Purchase
Participants learn to:
- Qualify opportunities based on stakeholder alignment
- Establish the right buying group
- Identify potential stakeholder disconnects
- Equip champions to drive consensus
Sellers master the critical skill of helping customer champions align their buying group early and avoid investing time in deals doomed to fail